BuiltRight · Digital

Terms of Service

Effective date: 2026-09-24 · Last revised: 2026-09-25

1. Acceptance

These Terms of Service ("Terms") govern use of the website builtrightdigital.us (the "Site") and all services offered by BuiltRight Digital LLC, a Florida limited liability company ("BuiltRight", "we", "us", or "our"). By accessing the Site, submitting a form, speaking with our sales team by phone, or contracting with us for services, you ("you", "Client") accept these Terms in full. If you do not accept these Terms, do not use the Site or engage our services.

These Terms are a legally binding agreement. Read them before you agree.

These Terms are general, and every engagement is contract by contract. They are BuiltRight's standing, company-wide terms and are deliberately free of prices, fee schedules, term lengths, service levels, allowances and per-project deliverables. Every one of those is different for every Client and is set in that Client's own signed agreement — the Master Services Agreement ("MSA"), Statement of Work ("SOW") or proposal (together, the "signed agreement"). Nothing on this page is a quote, an offer, or a commitment to any particular scope, price or service level. Where these Terms and a signed agreement differ, the signed agreement controls.

Eligibility. You must be at least 18 years old to use the Site, opt in to receive SMS text messages, or engage BuiltRight's services. By using the Site or providing consent, you represent that you are 18 years of age or older.

2. Services offered

BuiltRight is a full-stack marketing studio based in Tampa, Florida. Websites are the focus of the practice, and our services are not limited to any single industry. We provide:

  • Custom website design + development.
  • Search-engine optimization (SEO) and answer-engine optimization (AEO) to improve how a business appears in search engines and AI assistant answers.
  • Ongoing website hosting, monitoring, and maintenance ("Managed Hosting").
  • Google Business Profile setup and management.
  • Lead inbox and enquiry routing setup.
  • Film, photography and social content, produced through our content studio Crystal Hook Media.
  • Related digital-presence services as defined in each Client's Statement of Work.

Which of these services a Client actually receives, what is delivered, to what standard and on what schedule, is agreed contract by contract and written into that Client's signed agreement. These Terms govern the relationship in general; the signed agreement governs the work. A Client who signs an MSA/SOW or proposal is subject to those documents in addition to these Terms, and where the two differ, the signed agreement controls for that Client.

3. Pricing and Fees

These Terms do not set prices. Every project is different, so fees, what they cover, when they are invoiced, the length of any initial term, what happens at renewal, and any early-termination or off-ramp arrangement are quoted and agreed contract by contract and appear in that Client's signed agreement. No figure stated on the Site, in a draft, in an estimate or in conversation is binding until it is in a signed agreement.

  • Fees: project-specific. The amounts, what they include, and whether they are one-time or recurring are as stated in the signed agreement.
  • Billing: invoicing cadence, due dates, and accepted payment methods are as stated in the signed agreement.
  • Late payment: the remedies for non-payment — including pausing a live site after written notice — are as stated in the signed agreement. Pausing a site never suspends the asset-transfer obligations in §8 and §12; the domain and static export remain the Client's property regardless.
  • Taxes: prices are stated exclusive of any applicable sales or use tax. BuiltRight does not currently believe its core services are subject to Florida sales tax, but if a taxing authority later determines otherwise, BuiltRight will invoice the tax in the following billing cycle.

Where these Terms and a signed agreement differ on anything commercial, the signed agreement controls.

  • BuiltRight's outbound calls are placed by human members of our sales team to published business phone numbers. We do not use an AI voice assistant, automated voice, or robocalling.
  • Recording. Outbound and inbound calls may be recorded for quality, training, compliance, and dispute-defense purposes. BuiltRight relies on federal one-party consent (18 U.S.C. §2511(2)(d)) for recordings of calls placed to published business phone lines.
  • Two-party consent jurisdictions. If you are located in a two-party consent state (e.g., Florida, Fla. Stat. §934.03(2)(d), and similar provisions in other states) and do not consent to recording, you may say "stop recording", "don't record me", or words to similar effect at any point during the call; BuiltRight will disable the recording for the remainder of that call. Continuing the conversation without objection constitutes your implied consent under those states' equivalent provisions.
  • Your recordings as Client materials: if you become a Client, any audio we record of calls between you and us remains BuiltRight's property, subject to (a) Client access on request, (b) deletion on 30 days' notice after Client cancellation, and (c) our published retention schedule. Recordings are never used to train AI models or shared with third parties outside the sub-processor list in our Privacy Policy.
  • Site visitor consent: by interacting with the Site's chat or contact form, you consent to the Privacy Policy and these Terms.

This section describes how BuiltRight captures SMS consent, what messages we send, and how you opt out. It is referenced by carrier-registration and toll-free verification submissions.

  • How we obtain consent. You provide verbal express consent during an outbound call with a member of our sales team. When you agree to schedule a website review, the representative confirms your preferred mobile number, and your verbal "yes" on that call is your opt-in to receive a single booking-link SMS at that number.
  • What we send. Transactional messages only. After you agree to a meeting on a call, we send one (1) SMS containing a booking link to confirm the time. If you later book a follow-up meeting, you may receive a second booking-link SMS tied to that follow-up. We do not send marketing SMS, promotional blasts, or drip sequences via SMS.
  • Message frequency. Low — typically 1 message per booked meeting, fewer than 5 messages per recipient per month.
  • How to opt out. Reply STOP to any of our SMS messages at any time to stop all further SMS from that sender. Twilio's carrier STOP-filter honors opt-out within 60 seconds. You may also email support@builtrightdigital.us and ask us to suppress your number; we will add you to our internal do-not-contact list on receipt. You may additionally submit our opt-out form at /optout.
  • HELP. Reply HELP to any of our SMS messages for customer-service contact information, or email support@builtrightdigital.us.
  • Carrier fees. Msg & data rates may apply, per the terms of your mobile carrier plan. BuiltRight does not charge for the SMS itself.
  • No SMS without prior consent. We do not send SMS to any number that has not provided verbal opt-in on an outbound call with our sales team (or, if introduced later, opt-in via a published web form). Your number is not used for any purpose beyond the booking-link SMS described above, and it is not shared, sold, or rented to third parties for their own SMS or marketing use.
  • Carrier liability. Mobile carriers and wireless network operators are not liable for delayed, undelivered, or misdirected messages.

5. Acceptable use

You agree that you will NOT:

  • Use the Site for any unlawful purpose or in violation of any applicable law.
  • Attempt to gain unauthorized access to BuiltRight systems, Client sites, or any back-end.
  • Scrape, crawl, or extract data from the Site except as permitted by robots.txt and public APIs.
  • Impersonate any other person or entity, or misrepresent your affiliation with any business.
  • Upload or transmit malware, viruses, or any code designed to damage BuiltRight or Client systems.
  • Use the Site or BuiltRight's services to transmit unsolicited commercial communications, "spam", or bulk unsolicited outreach of any kind.
  • Reverse-engineer BuiltRight's templates, backend systems, or code for competitive purposes.

BuiltRight may suspend or terminate access for violation of this section without prior notice.

6. Intellectual property

6.1 What the Client owns (summary — the signed agreement controls in detail)

Per the signed agreement:

  • The Client owns their domain name, Google Business Profile, original content provided, and all customer data collected on their live Site.
  • The Client receives a static HTML/CSS/JS export of their Site on termination (see §12).

6.2 What BuiltRight owns

  • The BuiltRight Digital template library, design system, reusable components, CSS framework, and brand.
  • All reusable code, scripts, and tooling built as part of BuiltRight's general service offering.
  • The BuiltRight build process, sales process, operational systems, and trade secrets.
  • The "BuiltRight Digital" name, logo, and brand marks.

Licensing of deliverables. What a Client may do with the work BuiltRight delivers, which rights are assigned and which are licensed, and when any of that takes effect, are as set in the signed agreement — contract by contract. Nothing on this page grants a licence by itself.

You may not copy, reproduce, modify, or distribute any part of the Site or the BuiltRight template library except as expressly permitted by a signed agreement.

6.3 Site content

All text, images, logos, graphics, videos, and code on the Site are the property of BuiltRight or its licensors and are protected by US and international copyright and trademark laws. You may not use any Site content for commercial purposes without express written permission.

7. Revision cycles and change requests

  • Whether an engagement includes a change-request allowance, how large it is, how often it resets, what rate applies to work beyond it, and what turnaround to expect are set contract by contract in the signed agreement and the Support Protocol it references. These Terms set no allowance and no rate.
  • "Revision" means a change to existing pages or features that does not require new design, new page templates, or substantial new content creation.
  • New page design, new feature builds, and substantial new functionality fall outside any included allowance and are scoped as separate projects under their own signed agreement.

8. No hostage-taking

BuiltRight does NOT withhold, ransom, or use as leverage any domain, content, data, or digital asset belonging to a Client in any dispute, billing disagreement, or cancellation scenario. The transfer obligations in §12 are unconditional and not contingent on any outstanding payment or dispute. This one is not contract by contract: it applies to every Client, and no signed agreement will ask a Client to give it up.

9. Service availability and support

  • BuiltRight uses commercially reasonable efforts to keep Managed Hosting sites available and to restore service promptly when an outage occurs.
  • These Terms state no service level. Any uptime target, service credit, maintenance-notice period or support response commitment that applies to a Client is the one written in that Client's signed agreement — contract by contract. Nothing on this page creates a service level or entitles anyone to a credit.
  • Scheduled maintenance is announced in advance where practicable.
  • Availability depends in part on third-party hosting, networks, registrars and DNS providers outside BuiltRight's reasonable control, and on the events described in §17. BuiltRight is not responsible for outages caused by them.
  • Support requests are submitted to support@builtrightdigital.us.

10. Warranties and Disclaimers

  • BuiltRight warrants that the services will be performed in a professional and workmanlike manner consistent with industry standards.
  • BuiltRight warrants that it has the right to provide the services and that delivered work does not knowingly infringe any third-party intellectual property.
  • EXCEPT AS EXPRESSLY STATED, THE SITE AND SERVICES ARE PROVIDED "AS IS" AND "AS AVAILABLE". BuiltRight disclaims all other warranties, express or implied, including warranties of merchantability, fitness for a particular purpose, and non-infringement.
  • BuiltRight does not warrant that the Site will be uninterrupted, error-free, or secure against all attacks. No internet-connected system is perfectly secure.
  • No results warranty. BuiltRight does not warrant or guarantee any particular search-engine ranking or position, any particular appearance, citation, mention or answer in an AI assistant or answer engine, any particular traffic, impressions, revenue, lead volume, conversion rate, or any other business outcome. Search engines and AI answer engines are third-party systems that change how they rank and how they answer without notice and entirely outside BuiltRight's control. SEO and AEO are effort-based services, not purchased placement, and any projection, forecast or example result BuiltRight discusses is an illustration and not a promise.
  • Content you supply is yours to stand behind. You are responsible for the accuracy, legality and ownership of all content, data, photographs, video, logos, trademarks, testimonials, reviews, claims, licence numbers and credentials you supply or ask us to publish, and for holding every licence, release, consent and permission needed to publish them. BuiltRight does not independently verify them and relies on your representation that you hold the rights and that the material is true.

11. Limitation of Liability

  • CAP: except where a signed agreement states a different cap, BuiltRight's total aggregate liability arising out of or related to these Terms or any services provided shall not exceed the total fees actually paid by the Client to BuiltRight under the applicable signed agreement in the twelve months preceding the event giving rise to the claim. Where a signed agreement states its own cap, the signed agreement controls.
  • EXCLUSIONS: BuiltRight is NOT liable for any indirect, incidental, consequential, special, exemplary, or punitive damages, including but not limited to lost profits, lost revenue, lost data, lost goodwill, lost search rankings, lost traffic, or business interruption, even if advised of the possibility of such damages.
  • EXCEPTIONS: the above limitations do NOT apply to (i) BuiltRight's indemnification obligations (below), (ii) damages arising from BuiltRight's gross negligence or willful misconduct, or (iii) claims that cannot be limited by law.

12. Cancellation and termination

  • Term, renewal and notice: whether an engagement carries a committed initial term, how long that term runs, how and whether it renews, the written notice either party must give, and what if anything is owed on early termination for convenience are set contract by contract in the signed agreement. These Terms state no term length, no notice period and no early-termination charge.
  • Termination for cause: either party may terminate for material breach that the other fails to cure within the cure period stated in the signed agreement. BuiltRight may suspend or terminate immediately for unlawful use or for a breach of §5 (Acceptable use).
  • What transfers on termination (BuiltRight does no hostage-taking — see §8). On termination for any reason, and regardless of any outstanding balance or open dispute, BuiltRight returns the following promptly on request, within the timeframes stated in the signed agreement:
    • the Client's domain name, unlocked and transferred to the Client's chosen registrar at no cost;
    • a static HTML/CSS/JS export of the Site, delivered as a ZIP archive by email or download link;
    • all Client-provided content (photos, logos, videos, text), returned as a downloadable folder;
    • all form submissions and customer inquiry data from the Site, exported in CSV format.
  • What does NOT transfer: the live-managed hosting environment, dynamic features dependent on BuiltRight infrastructure, the BuiltRight template library, reusable code, and third-party service accounts held in BuiltRight's name.
  • Recording retention post-termination: see our Privacy Policy at /privacy for the full retention schedule.

13. Indemnification

  • You indemnify BuiltRight for any claim arising from (a) content you provided that infringes third-party rights, (b) your violation of these Terms, (c) your violation of any applicable law, or (d) your use of the Site or services in a manner not authorized by these Terms.
  • BuiltRight indemnifies you for any third-party claim alleging that BuiltRight's template library or reusable code (not Client-provided content) infringes that third party's US copyright or trademark, provided you give prompt notice and BuiltRight controls the defense.

14. Dispute resolution and governing law

  • Governing law: these Terms are governed by and construed in accordance with the laws of the State of Florida, without regard to its conflict-of-laws principles.
  • Venue: any dispute arising out of or relating to these Terms shall be resolved in the state or federal courts located in Hillsborough County, FL, and you submit to the personal jurisdiction of such courts.
  • No jury trial: to the maximum extent permitted by law, both parties waive the right to a trial by jury.
  • No class actions: you agree to resolve any dispute on an individual basis only. You waive the right to participate in any class action, class arbitration, or representative proceeding.
  • Informal resolution first: before filing any formal action, you agree to provide written notice of the dispute to support@builtrightdigital.us and to negotiate in good faith for a reasonable period, or for the period the signed agreement states.

15. Changes to these Terms

  • BuiltRight may update these Terms from time to time. Material changes will be announced in advance via email to active Clients and via a banner on the Site, and the "Last revised" date at the top of this page will change.
  • Continued use of the Site or services after the effective date of an update constitutes acceptance of the updated Terms.
  • An update to these Terms does not change anyone's signed agreement. Commercial terms change only by agreement between the parties, contract by contract.

16. Contact

Questions about these Terms:

BuiltRight Digital LLC, a Florida limited liability company 4902 W Lancaster St, Tampa, FL 33616, USA Phone: (813) 956-4416 Email: support@builtrightdigital.us Do-Not-Call / opt-out: remove@builtrightdigital.us, or the form at https://builtrightdigital.us/optout Site: https://builtrightdigital.us

17. Miscellaneous

  • Entire agreement: these Terms and the Privacy Policy govern your use of the Site and, in general, our services. For a Client, the signed agreement together with these Terms and the Privacy Policy is the entire agreement between the parties for that engagement, and where it differs from these Terms, the signed agreement controls.
  • Severability: if any provision is held unenforceable, the remaining provisions continue in full force.
  • No waiver: failure to enforce any provision is not a waiver of future enforcement.
  • Assignment: you may not assign these Terms without BuiltRight's written consent. BuiltRight may assign in connection with a merger, acquisition, or sale of assets.
  • Force majeure: neither party is liable for delays or failures caused by events beyond its reasonable control (natural disaster, war, pandemic, internet-wide outage, government action).